(update 10 june 2026) What transparency obligations apply to AI use?

On 10 June 2026, the European Commission published the final version of the world’s first: “Code of Practice on marking and labelling of AI-generated content”. The aim of the Code of Practice is to facilitate the effective implementation of a number of transparency obligations set out in Regulation (EU) 2024/168 (“AI Regulation”)

We previously wrote this article on the draft version of the code of practice:

What transparency obligations apply to AI use?

This final version includes the icons that the EU has agreed with market participants and other stakeholders.

icons

Icon	When to use	Use case examples
Base icon	When AI was involved in the creation of deep fake content (image, audio, vide) or published text or when a custom text label or interactive second layer is implemented.	Deep fake video with the text label "voices generated with" followed by the basic icon.
Fully AI-generated	When the entire deep fake content (image, audio, video) or text is fully generated by AI with no human-created elements or human editorial control (apart from prompting).	Fully AI-generated deep fake videos with politicians or fictional events. Fully AI-composed music or art* AI-generated news summaries
Partially AI-Modified	When pre-existing human-made content was partially modified with AI, turning it into a deep fake or text on matters of public interest.	A face in an authentic photograph is swapped with a face of a politicial using AI. Authentic photographs of an empty apartment is furnished using AI.

Questions?

Are you already using AI within your company or organisation? Would you like to know how to demonstrate transparency to the outside world? Do you know what transparency obligations apply to your company or organisation?

Contact our IT lawyers today; they will be happy to advise you.

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