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Descriptive trade names have become increasingly popular in the current trade practice. Usually, the use of descriptive trade or brand names is motivated by marketing and communication consultants with the argument that companies are easier to find for customers searching for a product of service with that descriptive name.

IT projects often lead to disappointment. Both of the client and the contractor. The reasons for the more or less failure of an IT project are diverse. A good IT contract can prevent a number of problems, but certainly not all. Performing an IT project is, after all, work of humans. This aspect is regularly underestimated by a legal counsel. It is therefore not advisable to focus solely on the legal aspects of a contract. A good IT contract takes into account all aspects that could play a role. An IT lawyer can help with this.

The reasons for failure..